City: Hubei · Clinic type: County-town single clinic · Service: Meituan store growth
A newer county-town clinic had good facilities, but a weak online base, few orders and few reviews. By rebuilding the store page, redesigning packages, building up reviews and targeting advertising precisely, it saw real change within one month.
The challenge
The clinic had been open for more than two years, with a good fit-out and good doctors. But more than a year after joining the platform, monthly revenue was only RMB 2,000–3,000. Reviews were updated slowly, the product range was incomplete and online awareness was weak.
What we did
- Redid the store's header images, detail page and package descriptions, so local customers could understand them at a glance and want to buy.
- Redesigned the product tiers: low-price entry offers, fillings and extractions, and dental implants and orthodontics.
- Encouraged genuine reviews to build up, raising the rating and trust.
- Advertised only to well-targeted nearby customers, and joined this up with enquiry response and retaining existing patients.
Results
- Orders rose from 40 to 114 a month.
- Monthly revenue grew from RMB 2,000–3,000 to RMB 17,300.
- Positive reviews rose from a dozen or so to 66.
- The business rating went from the 60s with no badge to above 90 with a gold badge.
- The clinic's number of buyers broke into the county-town ranking at this stage.
Key figures
- Order growth: 40 → 114 (a clear rise in monthly orders)
- Monthly revenue: RMB 17,300 (up from RMB 2,000–3,000)
- Positive reviews: 66 (reputation building faster)
- Area ranking: stage result (the number of buyers was a key target in the county town)
Takeaway
County-town clinics do have online opportunities; what they often lack is systematic work. As long as the store basics, products, reviews, paid promotion and follow-up are handled together, it is not too late to grow.