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Meituan operations for dental clinics

Sanqi Internet has run Meituan for dental clinics for more than ten years and is a Meituan-certified service provider. Store diagnosis, presentation, offer design, reviews and search exposure, for 1,000+ clinics in 132+ cities. Ongoing operations start from RMB 3,000 a month, with all fees set out before signing.

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Meituan (with its review site Dianping) is where many patients in China compare clinics, check prices and reviews, buy a treatment package and redeem it in store. We build a Meituan routine for dental clinics that can be carried out and reviewed, from store basics to how enquiries are handled, based on what each clinic can really deliver.

What we work on: store information, offer design, review operations and data reviews.

Our diagnostic framework has three parts:

  • Real basics — check the store's information, current performance and what it can currently handle.
  • Staged actions — break the work into steps that can be discussed and checked.
  • Follow-through — keep calibrating around enquiries, visits and the information that follows.

We start by understanding the clinic's situation and goals, then decide which services fit. We do not promise fixed results up front.

What Meituan operations is

Dental Meituan operations is a managed service that runs a dental clinic's Meituan and Dianping stores: store set-up, group-buying offer planning, review and reputation management, search ranking and store-weight optimisation, and Promotion Tool (推广通) advertising, centred on organic search traffic within 3–5 km and group-buying conversion.

  1. Seven core data areas — transactions, reviews, promotion, star rating, gold-store status, saves and check-ins, rankings.
  2. Three conversion rates — exposure to visit, visitor to order, order to in-store redemption.
  3. Combined traffic strategy — mainly organic traffic within the store's 3–5 km trading area, built through store weight; paid products such as Promotion Tool, site-wide promotion, Wangputong and smart placements are combined as needed, and platform sales events and coupon campaigns are entered on time.

The four-stage standard operating procedure

We work in stages and review the data every month; how long each stage takes depends on the store's starting point and its data.

  1. Foundation stage (build the base): brand research, local competitor analysis, store packaging and optimisation, business score and gold-store status, star rating and reviews, improving the three conversion rates.
  2. Breakout stage (expand traffic): organic traffic, paid promotion, platform campaigns and off-platform traffic, four channels amplified together.
  3. Growth stage (lift results): group-buying offers for key treatments, dentist personal brands, campaign planning, activating private channels.
  4. Stabilisation stage (win the local market): benchmarking against regional rankings, private-channel conversion and upgrading to higher-value treatments.

Before you sign: who this suits, what is delivered and how it is reviewed

Suits clinics that:

  • have a dental store but incomplete store information, offers or review history on Meituan;
  • need to connect Meituan enquiries, orders, visits and redemptions;
  • are single clinics or chains wanting a steady local-services routine.

Deliverables:

  • A checklist of store and treatment information
  • A store and offer optimisation list
  • Records of review, enquiry and follow-up actions
  • Stage data reviews and next steps

Review rhythm: a baseline is set at launch; after that, actions and anomalies are checked weekly, and exposure, enquiries, visits and redemptions are reviewed monthly on agreed definitions.

Evidence you can check: before-and-after versions of store pages and offers; platform screenshots or exports; how enquiries, visits and redemptions are counted; stage review records.

Clear limits:

  • We do not promise a fixed ranking, fixed orders or a fixed number of treatments sold.
  • Advertising budgets, platform fees and in-store reception are agreed by both sides in a written plan.
  • Operations do not replace medical care, platform review or the clinic's own front desk.

Start with a Meituan diagnosis

Send us your store's basic information and the team will give an initial view based on your city, treatment categories and how you handle patients today.