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Douyin group-buying operations for dental clinics

Sanqi Internet builds a working content routine for dental clinics on Douyin, covering the account, dentist content, group-buying offers, comments and the path from viewer to enquiry.

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Douyin is China's short-video platform, and its local-services feature lets clinics sell treatment packages directly from videos. We do more than publish videos: account content, group-buying offers, comment interaction and in-store follow-up are run as one chain.

What we work on: account positioning, content production, group-buying follow-through and lead reviews.

We start by understanding the clinic's situation and goals, then decide which services fit. We do not promise fixed results up front.

What Douyin group-buying operations is

Dental Douyin group-buying operations is a managed service covering Douyin group-buying activation and onboarding, store set-up, group-buying package design, short-video content operations and local promotion (本地推) advertising, with local short-video seeding and group-buying conversion as the core way of reaching patients.

  1. Three-tier group-buying offers — group-buying is sold in three tiers: low-priced entry offers to attract new patients, profit offers that convert naturally into basic treatments, and high-margin offers for major orthodontic and implant cases.
  2. Three kinds of local matrix videos — local-traffic videos, sales videos and trust-building persona videos, covering the path from being seen to a completed sale.
  3. Reducing the three negative rates — bad-review rate, complaint rate and merchant-caused refund rate.

The seven-step Douyin method

We work in stages and review the data every month; how long each stage takes depends on the store's starting point and its data.

  1. Activation and onboarding
  2. Competitor research
  3. Store set-up
  4. Full-channel traffic
  5. Conversion optimisation
  6. Data review
  7. Setting targets and running a steady routine

Before you sign: who this suits, what is delivered and how it is reviewed

Suits clinics that:

  • need to set up a Douyin account, content and group-buying routine;
  • have footage of dentists or the clinic but no steady topics, scripts or publishing rhythm;
  • want to see views, interactions, private messages, orders, visits and redemptions separately.

Deliverables:

  • Account and content positioning
  • A list of topics, scripts and materials
  • Recommendations on offers and on handling comments and messages
  • Stage reviews of content and transaction data

Review rhythm: topic and publishing reviews follow each content cycle; each month we break down how content reach, enquiries, orders and redemptions relate to each other.

Evidence you can check: topic and script versions; publishing, interaction and enquiry data; offer and redemption records; monthly content and conversion reviews.

Clear limits:

  • We do not promise a fixed number of views per video or a fixed number of treatments sold.
  • Filming, paid traffic and live streaming are extras delivered under the written scope.
  • Content operations do not replace medical diagnosis, platform review or the clinic's reception.
  • A Wuhan clinic run by our team ranked first on Douyin's conversion list for dental merchants and also appeared on the overall merchant list.
  • A clinic in Heyuan passed RMB 34,000 in redemptions within 30 days (+231%), with RMB 48,000 in intended purchases (+197.86%) and 153 vouchers redeemed.
  • A clinic promoting ultrasonic cleaning in summer reached RMB 28,700 in intended purchases (+25.24%) and RMB 14,700 redeemed.

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Start with a Douyin diagnosis

Tell us about your account, your clinic and your main treatments, and we will first check whether your content and group-buying set-up match.