City: Zhejiang · Clinic type: Established single clinic · Service: Monthly platform coaching
A long-established local name with a strong offline base, but a low platform ranking, few clicks and a muddled set of packages. After taking over, we first analysed competitors, then rebuilt the packages and the review rhythm.
The challenge
The clinic has a 25-year brand history and a good doctor team and environment, but its platform ranking had long been low. Few people clicked through to the store, the prices and copy were not appealing, and money spent on promotion was bringing no orders.
What we did
- Analysed local competitors first, to settle which points of difference the clinic should lead with online.
- Redid the store visuals, detail page and package structure, to build more trust once people clicked through.
- Designed products in tiers, separating traffic-driving items from profit items, so traffic was not wasted.
- Set up a regular rhythm for growing reviews and reviewing advertising, to keep improving ranking and conversion.
Results
- Exposure rose from 3,027 to 7,250 people.
- Visits to the store page rose from 377 to 666 people.
- Orders went from a dozen or so a month to a steady sixty to seventy.
- Revenue rose from RMB 1,000–2,000 to nearly RMB 10,000+.
- The clinic's ranking by number of buyers climbed from 21st to 8th in the city.
Key figures
- Exposure: 3,027 → 7,250 (more local customers seeing the clinic)
- Store-page visits: 377 → 666 (a clear rise in browsing)
- Orders: a steady 60+ (up from a dozen or so)
- Ranking: 21 → 8 (city ranking by number of buyers)
Takeaway
Established clinics do have assets of trust; those assets need to be seen by the platform and understood by customers. How efficiently the online store communicates decides whether traffic converts.