City: Beijing · Clinic type: Specialist paediatric dental clinic · Service: Meituan and Douyin, all platforms
Building on the clinic's positioning as a specialist paediatric practice, we rebuilt its group-buying offers, content and conversion follow-up, so local parents could more easily understand the value of its treatments.
The challenge
The clinic had advantages in floor space and doctors, but its online presentation was scattered and the strengths of its treatments did not leave a clear impression.
What we did
- Sorted out the core paediatric dentistry treatments and redid the first screen of the store page on each platform.
- Used group-buying offers to take in basic check-ups and early orthodontic consultations.
- Built up content and reviews to strengthen parents' trust.
Results
- Annual revenue grew by 60%.
- 4,236 new patients.
- The Meituan rating held steady at 5.0 stars.
Key figures
- Revenue growth: +60% (annual business improvement)
- New patients: 4,236 (a continuing flow of new patients)
- Meituan rating: 5.0 stars (a stable reputation base)
- Share of new patients: 96.7% (more efficient patient acquisition)
Takeaway
A specialist clinic needs to turn its professional strengths into online content that patients can understand; only then does follow-up on the platforms really work.