City: Beijing · Clinic type: Dental chain · Service: Meituan, Douyin and Xiaohongshu
A chain needs consistent brand messaging, while also allowing for each platform's different conversion path. Running the platforms as a coordinated set made exposure and orders grow together.
The challenge
Content was not consistent across platforms, and brand exposure and store conversion were not working together.
What we did
- Unified the chain's brand visuals and treatment selling points.
- Split content, group-buying and private-message follow-up strategies according to the differences between platforms.
- Reviewed each store's performance with weekly data, and adjusted the allocation of resources promptly.
Results
- Brand exposure increased 30 times.
- Average monthly orders held steady at 150+.
- The chain moved near the top of the regional rankings.
Key figures
- Exposure: up 30 times (stronger brand awareness)
- Average monthly orders: 150+ (steady patient acquisition)
- Regional ranking: top 5 (a stronger competitive position)
- Platforms covered: 3 (Meituan, Douyin, Xiaohongshu)
Takeaway
Online growth for a dental chain does not come from pushing volume on one platform. It comes from brand messaging, platform rules and in-store follow-up working together.