City: Langfang · Clinic type: Single clinic · Service: Meituan and Douyin
Growth in medical marketing has to rest on compliance. Through content risk control, store optimisation and managing the rhythm across two platforms, this clinic achieved stable operations alongside compliance reviews.
The challenge
The clinic wanted more online visibility, but placed great weight on medical compliance and did not want to take on the risk of violations for the sake of short-term traffic.
What we did
- Set up a review checklist for medical content: control the risk first, then grow.
- Optimised the Meituan store's basic information, offer structure and review rhythm.
- Maintained the Douyin group-buying content at the same time, avoiding exaggerated claims and non-compliant promises.
Results
- A five-month compliance review record.
- Meituan ranking included in the platform performance review.
- Douyin ranking included in the platform performance review.
Key figures
- Violations: 0 (stable, compliant operations)
- Operating period: 5 months (continuous, stable delivery)
- Meituan ranking: platform performance review (higher on local lists)
- Douyin ranking: platform performance review (two platforms working together)
Takeaway
The core of a medical-technology style is not flashiness but being controllable, credible and open to review. When compliance is solid, growth can be sustained.