City: Wuhan · Clinic type: High-end dental clinic · Service: Meituan and Douyin
A high-end clinic cannot rely on low prices alone to attract patients; people need to understand the value of its environment, doctors, treatments and service. Once the two platforms worked together, exposure and the quality of enquiries improved at the same time.
The challenge
The structure of the online group-buying offers was unclear, the value of the treatments was not fully conveyed, and follow-up once an enquiry came in was inconsistent.
What we did
- Reorganised the price tiers and page presentation for the high-end treatments.
- Used Douyin content to build brand awareness, and Meituan group-buying offers to capture clear demand.
- Optimised consultation scripts and the enquiry path, to raise conversion into visits.
Results
- Store exposure increased.
- The quality of enquiries improved.
- The conversion path across both platforms became clearer.
Key figures
- Platform mix: two platforms (Meituan and Douyin working together)
- Treatment structure: rebuilt (tiered from low price to high spend per patient)
- Enquiry follow-up: optimised (fewer leads lost)
- Positioning: high-end (strengthening the perceived value of treatments)
Takeaway
For a high-end dental clinic, winning patients online is not about cutting prices. It is about explaining the value clearly and making follow-up smooth.