City: Tianjin · Clinic type: Dental clinic · Service: Meituan operations
Background
Before working with us, this dental clinic in Tianjin already had a stable operating base, but growth in redemptions had plateaued and the quality of store-page visitors was uneven.
Starting point
The clinic wanted to "go one step further": increase redemptions and attract better-targeted visitors, without trading low prices for order volume.
What we did
- Recalibrated the mix of group-buying treatments and price tiers, cutting ineffective low-price offers.
- Strengthened page information and the introductions to doctors and treatments, to improve the quality of enquiry conversion.
- Supported this with review management and content updates, to improve the store's search ranking weight.
- Reviewed redemption, visitor and conversion data every month, adjusting the focus of advertising and content promptly.
Results
- RMB 83,900 redeemed on Meituan, +95% month on month
- 30,700 store-page visitors, +66% month on month
Redemptions and visitors both rose sharply at the same time, which shows the growth did not come from pushing volume with low prices but from better follow-up.
Why it matters
For clinics that already have a base and want to break through a growth ceiling, the key reference point in this case is: recalibrate the offer structure first, then improve the quality of follow-up, and finally align the work with the data.
Data scope
Month-on-month figures come from a like-for-like comparison in the client's Meituan back end. Results will differ with each clinic's starting point and local competition.