City: Guangdong · Clinic type: Dental clinic · Service: Meituan operations
Background
Patient demand at this dental clinic in Guangdong centres on high-frequency treatments such as teeth cleaning and fillings. Before working with us, the clinic had the capability and a good patient reputation, but its online offers were presented in a scattered way. Patients found it hard to tell treatments apart, which slowed both enquiry conversion and redemptions at the clinic.
Starting point
The clinic wanted its high-frequency treatments to become a stable online entry point, using clear treatment descriptions and reviews to meet local search demand.
What we did
- Rewrote the offer information by treatment scenario, so patients could understand who each offer suits, what it includes and how to book.
- Improved the store page so that evidence about doctors, treatments and reviews sat along the patient's decision path.
- Set up processes for review management and enquiry handling, cutting unnecessary back-and-forth.
- Checked redemption data every week, scaling up treatments that performed well and adjusting or removing ineffective offers.
Results
- RMB 69,400 redeemed on Meituan
For high-frequency treatments, these redemptions are not just short-term transactions; they also open the way to return visits, family referrals and later restorative treatment.
Why it matters
High-frequency, low-barrier treatments are the lever for a dental clinic's online patient acquisition. This case shows that explaining offers clearly and catching enquiries brings steadier redemptions than simply cutting prices.
Data scope
The redemption amount comes from the client's Meituan back end and is a stage figure for this clinic. Results will differ across cities and treatment mixes.