City: Tianjin · Clinic type: Dental clinic · Service: Meituan operations
Background
This dental clinic in Tianjin had built up some online exposure, but store content was updated irregularly, reviews were answered slowly, and patients' common concerns before ordering were not addressed in time, so traffic was not fully converted into redemptions.
Starting point
The clinic wanted a dedicated team to take over day-to-day operations, turning its Meituan store from "occasional maintenance" into a business channel with a regular rhythm and data feedback.
What we did
- Checked the store information, treatment categories and offer structure, first solving the problem of patients not understanding the offers or not daring to choose.
- Kept up a steady frequency of content updates, so high-frequency treatments and the strengths of the doctors' services were shown continuously.
- Set up a system for replying to reviews and handling enquiries, shortening the time from a patient's question to a booking.
- Reviewed redemption and enquiry data weekly, adjusting the focus of operations according to market feedback.
Results
- RMB 66,300 redeemed on Meituan
Steady redemptions show the store no longer depends on one-off campaigns but has begun to produce results from day-to-day operations.
Why it matters
This case suits dental clinics that have been open for a while and have an online base but lack ongoing operating work. Only when content, reviews and enquiries become fixed processes does the platform keep producing value.
Data scope
Data is a stage figure from the client's Meituan back end and is not a promise of fixed returns. Actual results depend on the clinic's location, treatment pricing and length of operations.