City: Beijing · Clinic type: Dental clinic · Service: Meituan operations
Background
Patients of this dental clinic in Beijing follow a more complex decision path: there is a lot of information online, comparison takes a long time, and patients often still have repeated questions after reading the page. Before working with us, the store's basic information was incomplete and enquiry replies had no standard, so potential patients were lost in the details.
Starting point
The clinic wanted first to put its online follow-up on a solid footing, turning store information, offer descriptions and the enquiry process into day-to-day work that could be sustained.
What we did
- Completed the store's basic information and treatment descriptions, making sure services, booking methods and common questions were clear and easy to find.
- Sorted out the key offers, so patients could choose by need rather than only comparing prices.
- Set up processes for review management and enquiry replies, reducing waiting and misunderstandings for patients.
- Reviewed exposure, orders and redemptions regularly, catching problems early in the operating work.
Results
- RMB 61,100 redeemed on Meituan
These redemptions came from ongoing follow-up once the groundwork was complete, showing the clinic's online channel can now support day-to-day business.
Why it matters
For dental clinics in mature city markets, getting the basics right first, so patients "can understand it, can get clear answers and can get a booking", often builds steadier visitor flow than chasing one-off hit offers.
Data scope
Data is a stage figure from the client's Meituan back end. Competition and patient decision cycles in Beijing differ from those in lower-tier cities, and this is not a uniform promise of results.