City: Tianjin · Clinic type: Dental clinic · Service: Meituan operations
Background
This dental clinic in Tianjin had run its platform operations in a scattered way: offers, reviews and enquiries were each handled separately, with no shared rhythm. Patients with questions did not get timely replies, and the clinic found it hard to tell which treatments were really bringing in visits.
Starting point
The clinic wanted to manage its Meituan store with one stable operating process, so that every step had someone responsible and data that could be checked.
What we did
- Unified the offers and page content, making sure what patients saw matched the service actually provided.
- Linked review replies, explanations of common questions and enquiry handling into a closed loop.
- Reviewed redemptions and enquiry sources every week, identifying which treatments to keep scaling up and which offers needed adjusting.
- Kept anonymised records of client information, so the case could be shown compliantly and traced.
Results
- RMB 60,500 redeemed on Meituan
Holding this scale over sustained operations shows the result was not a one-off promotion but a reflection of day-to-day operating capability.
Why it matters
This case suits clinics moving from loose to more refined operations. Once offers, reviews, enquiries and reviews of the data form a closed loop, platform traffic comes much closer to being a controllable source of business.
Data scope
Client information in the screenshots has been masked. The redemption amount is as counted in the client's back end, and results will differ with each clinic's period of work and market conditions.