City: Wuhan · Clinic type: Dental clinic · Service: Meituan operations
Background
This dental clinic in Wuhan is in a crowded urban market, where patients searching for "teeth cleaning" see a large number of clinics. Before working with us, its teeth-cleaning offer lacked a clear explanation of what made it different, and its reviews and sales had not built up enough, so it was easily skipped in search results.
Starting point
The clinic wanted to raise its search visibility around teeth cleaning, a high-frequency entry point, and to turn price-sensitive patients into first-visit patients it could serve.
What we did
- Improved the title, service content and suitability notes of the teeth-cleaning offer, so patients knew what the service covered and how booking worked.
- Kept up review and content management, so real patient feedback fed into search ranking.
- Adjusted how the offer was presented as sales built up, avoiding relying on low prices to attract clicks that would not convert.
- Reviewed keyword search results and changes in the rankings, recalibrating the operating work on a regular cycle.
Results
- Entered Meituan's real search ranking: 10th in the teeth-cleaning sales list for Jiang'an District
For a clinic that is not a leading chain, entering a district ranking for a high-frequency treatment shows a real improvement in visibility in local search.
Why it matters
High-frequency treatments are an important lever for a clinic entering local search. This case shows a place in the rankings is not won with an advertising slogan; it results from the offer content, reviews, sales and continuous updates working together.
Data scope
The ranking comes from a real screenshot of a Meituan search results page. Rankings fluctuate with time, area, platform rules and competition, and this is not a promise of a permanent ranking.