City: Wuhan · Clinic type: Dental clinic · Service: Douyin group-buying operations
Background
When this dental clinic in Wuhan entered Douyin's local services, its competitors included chain brands such as Yaboshi Dental, Jinsong Dental and Meiao Dental. In number of clinics, brand recognition and advertising budget, a single clinic had no advantage.
Starting point
Rather than building its own team and feeling its way slowly, the clinic handed Douyin group-buying to Sanqi Internet. It joined Sanqi Internet's Douyin group-buying operating entity, with a dedicated operations team running everything centrally.
What we did
- Account positioning: set content themes around the clinic's real treatments and its doctors' strengths, without chasing trends or building up a persona.
- Content rhythm: produced short videos at a fixed frequency, covering treatment explainers, the visit process and real cases.
- Group-buying follow-up: sorted out the group-buying treatments and follow-up process, joining comments, private messages, bookings and visits into one line.
- Data reviews: reviewed views, group-buying redemptions and conversion into visits on a regular cycle, continually recalibrating the content direction.
Results
- Sanqi Internet's Douyin group-buying operating entity ranked first on Douyin's conversion list for dental merchants; chain entities such as Yaboshi Dental, Jinsong Dental and Meiao Dental were on the same list.
- The same operating entity also made Douyin's overall list of dental merchants.
- The Wuhan clinic is one of the clinics within this operating system.
To be clear: the entity in first place is Sanqi Internet's Douyin group-buying operating entity, not any one client clinic. This first place measures the conversion efficiency of Sanqi Internet's whole group-buying operating system.
Why it matters
When a dental clinic chooses an outsourced group-buying operator, it is really choosing the capability of the operating entity behind it. What this case shows is that the Wuhan clinic joined an operating system that has been proven on the platform's conversion list, with content production, offer design, enquiry handling and data reviews driven by one process. Built by a single clinic on its own, these capabilities are costly and take a long time; by joining a mature operating entity, a clinic can directly use methods that have already been proven.
Data scope
Ranking data comes from what the Douyin platform displays. Rankings change with time, area and platform rules, and this is not a promise of a permanent ranking. A clinic's actual conversion depends on its city, treatment mix and follow-up capability.