City: Chongzhou · Clinic type: Dental clinic · Service: GEO and AI search optimisation
Background
This dental clinic in Chongzhou has a local reputation, doctors and treatments. But patients had started getting into the habit of asking AI first, "Which dental clinic in Chongzhou is good?", and the clinic was not in the AI's answers.
Starting point
The clinic realised that traditional advertising could still bring exposure, but a new generation of patients was already making decisions inside AI. So it decided to do Doubao GEO (generative engine optimisation), starting by making itself "visible to AI".
What we did
- Entity clean-up: unified the clinic's public information, such as name, address, treatments and doctors, removing conflicting information across channels.
- Category building: organised Q&A and public material around high-frequency needs such as dental implants, orthodontics and teeth cleaning.
- Source improvement: made the official website, case evidence and the scope of services into a chain of citations that back each other up.
- Ongoing retesting: regularly checked Doubao, its recommendations and its citations, correcting any deviation promptly.
Results
- After 1 week of optimisation: Doubao brought the first orthodontic patient
- Doubao brought a teeth-cleaning patient, who upgraded to 2 fillings
- After half a month of optimisation: a large implant case was closed, worth tens of thousands of RMB
It took only half a month to go from "not found in AI" to "AI brings in a large case".
Client feedback
The client shared the good news in the group chat and thanked us for the channel recommendation. The clinic has begun treating Doubao as a formal source of appointments.
Why it matters
For county-town and prefecture-level dental clinics, the value of this case is that AI search is not like bidding ads: it is not about budget but about how complete the information is and how credible the evidence is. Get the public information right first, then talk about traffic.
Data scope
AI search recommendations are affected by platform updates and content quality, and this case is not a promise of definite results.