City: Xinyang · Clinic type: Dental clinic · Service: GEO and AI search optimisation
Background
For this dental clinic in Xinyang, summer is peak season for orthodontics, but its online patient acquisition channels were limited. The clinic wanted another source that could bring in "well-targeted orthodontic patients".
Starting point
We focused on people with a strong interest in summer orthodontics, using Doubao GEO (generative engine optimisation) so that the clinic was mentioned and recommended by AI on related questions such as "orthodontics", "correction" and "braces".
What we did
- Built Q&A and material for the orthodontics category, covering the questions patients have before deciding.
- Organised evidence on doctors and cases, so the recommendations would hold up.
- Coordinated in-clinic follow-up, aligning consultation scripts and the booking process.
- Kept retesting and iterating the content.
Results
- The single clinic passed its summer target of 20 orthodontic patients from the Doubao channel
For a single clinic, one channel bringing 20 orthodontic patients in one season is already a stable source worth continued investment.
Why it matters
Orthodontics is a high-value treatment with a long decision process, and patients compare repeatedly. The value of GEO is that when patients "shop around" inside AI, a clinic that appears in the answer has earned the chance to be chosen.
Data scope
Purchase data is as reported by the client. AI recommendations are affected by platform updates, and this case is not a promise of definite results.