City: Yishui · Clinic type: Dental clinic · Service: GEO and AI search optimisation
Background
This dental clinic in Yishui serves a limited market and cannot keep winning patients through large-scale advertising. It needs instead to go deep on frequent local questions, so a limited budget serves well-targeted patient searches.
Starting point
Rather than chasing broad keywords, both sides started from the way local patients actually ask questions, and set up a GEO (generative engine optimisation) workflow that could be reviewed.
What we did
- Selected local keywords that match the clinic's service capability, avoiding blindly chasing popular terms.
- Analysed the strengths and gaps in the information other clinics have in AI answers.
- Added targeted factual content to fill the gaps, covering the clinic, treatments, doctors and scope of services.
- Recorded each retest result, attributing changes to specific content and actions.
Results
- A complete workflow was set up, from keyword selection, competitor analysis and targeted content to retesting citations
The direct value of this result is that it can be managed: the team knows why each step is taken and what to change next.
Why it matters
GEO in a county-town market calls for even more restraint: win first on the core questions and real service capability, rather than chasing national popular terms. Working through a process lets even a small budget keep building up.
Data scope
The screenshots show the workflow in progress and are not a guarantee of a final ranking. AI citations need ongoing maintenance, and changes in platform strategy will affect retest results.