City: not disclosed · Clinic type: Dental clinic · Service: Meituan operations
Background
Before working with us, this dental clinic's core problem was not a lack of traffic but weak store presentation and too few reviews. Patients who found the clinic had little basis for trust, and conversion into enquiries and visits had long been below expectations.
Starting point
Through ongoing operations, the clinic wanted visitors, reviews and redemptions to improve together, rather than watching a single exposure metric.
What we did
- Improved the store and offer information, so patients could understand the value of treatments and the service process more quickly.
- Made review management part of day-to-day operations, encouraging real patient feedback to build up on the store page.
- Kept the store active with content updates, increasing its chances of appearing in local search.
- Reviewed visitors, reviews and redemptions on a dashboard, rather than adjusting the work on instinct.
Results
- Store-page visitors +14%
- Reviews +400%
- Redemptions rose at the same time
The growth in reviews is especially important: it gives future patients evidence of trust they can refer to, and makes it easier for platform traffic to turn into visits.
Why it matters
This case shows that Meituan operations should watch three lines at once: whether traffic is growing, whether trust is getting stronger and whether transactions are completed. Chasing a single metric tends to bring short-term swings rather than a lasting improvement in the business.
Data scope
Data comes from the growth dashboard in the client's Meituan back end and is shown anonymously to keep client information confidential. All percentages are stage comparisons for this clinic and do not represent general results.