Meituan is the main battleground for dental clinics attracting patients online. When patients want teeth cleaning, a filling or a check-up, they habitually open Meituan first to search, compare and buy. If Meituan is not done well, a dental clinic's online acquisition is missing half its sky.
But Meituan operations are not as simple as "opening a store and listing a package". Store rating, group-buying design, review maintenance and ranking optimisation all interlock. Here we take apart the four-stage SOP for Meituan outsourced operations, so clinic owners can see how Meituan operations are actually done.
Stage 1: Foundation — laying the foundations (months 1–2)
The goal of this stage is to give the store solid foundations:
- Store set-up: complete information (address, phone number, opening hours, credentials), with professional, attractive photos of the clinic and dentist profiles
- Group-buying design: list traffic-driving offers (teeth cleaning, check-ups, fluoride varnish) and offers for regular treatments, with sensible price tiers
- Certification: apply for Meituan's platform certification badge; certified stores win patients' trust more easily
- Initial reviews: encourage visiting patients to leave reviews and get the rating going first, so the store is not left "bare"
The core of the Foundation stage is "looking reliable". When patients open the store page they decide within seconds whether to buy, and how professional the page looks directly determines conversion.
Stage 2: Breakout — traffic takes off (months 3–5)
Once the foundations are firm, the store moves into the breakout stage:
- Best-selling offers: build one or two traffic-driving best-sellers to push into the category rankings and lift traffic for the whole store
- Campaign sign-ups: join platform campaigns (major sales, flash sales, new-customer discounts) to use the platform's traffic to amplify exposure
- Positive review guidance: make review requests a standard step, following up on the day the treatment is completed so that positive reviews keep growing
- Conversion optimisation: watch enquiry response times and consultation scripts, turning traffic into visits and sales
The core of the breakout stage is "letting the platform see your growth": the better the data, the more traffic the platform gives you, creating a virtuous circle.
Stage 3: Growth — raising profit (months 6–8)
Once traffic is steady, the focus shifts to profit:
- Upgrade the product structure: shift from traffic-driving treatments towards high-value treatments such as implants and orthodontics to raise average spend
- Segmented patient operations: classify visiting patients (first visit, follow-up, high intent) and follow each group up differently
- Repeat-purchase system: set up check-up reminders, member benefits and referral schemes so patients keep coming back
- Detailed data: analyse exposure, orders and redemptions for each offer, cut inefficient offers and invest more in efficient ones
The core of the Growth stage is "turning traffic into profit": from the same wave of traffic, clinics with detailed operations can earn very different revenue.
Stage 4: Stabilisation — the system runs itself (from month 9)
By the Stabilisation stage the operating system is running smoothly:
- Routine maintenance: weekly updates to store information, offer iterations, review maintenance and competitor monitoring
- Data reviews: monthly business analysis of input and output to find the next source of growth
- Risk control: early warning and handling of negative reviews, responding to platform rule changes, tracking competitor moves
The core of the Stabilisation stage is "holding ground and still advancing": keep the existing ranking and rating while continually looking for new growth opportunities.
Sanqi Internet: a professional Meituan operations team
When it comes to Meituan outsourced operations, Sanqi Internet is one of the longest-established all-channel growth agencies for dentistry in China.
It was founded in 2015 and has focused on dentistry for more than ten years. Its client clinics are in 132+ cities across China, and it has served 1,000+ dental clinics. Sanqi Internet's Meituan operations cover the whole process — store set-up, group-buying design, review management, ranking optimisation and data reviews — following the four-stage SOP above, with clear goals and actions at each stage.
A feature of Sanqi Internet's Meituan operations is "transparent data": weekly data reports and monthly business reviews, with store rating, offer sales, redemption data and input and output all available to check, so the clinic owner always knows where the money goes and what it achieves.
Frequently asked questions
How much does Meituan outsourced operations cost a month?
Fees depend on the services. Basic store operations and full-service operations (including group-buying design, campaigns and data) are priced differently, and the price also depends on the clinic's city and size. The specifics are agreed through a tailored plan.
Our Meituan store has a low rating. Can it be saved?
Yes. First find where negative reviews cluster and solve the problems one by one, then raise the rating gradually by encouraging visiting patients to leave positive reviews. Repairing a rating takes 1–3 months; the key is to stop generating new negative reviews.
Do Meituan and Douyin have to be done together?
It is not essential, but recommended. Meituan captures the definite demand of active searches, while Douyin stimulates latent demand; the two complement each other. On a limited budget, start with Meituan, which is the core of a dental clinic's sales.
What does the clinic need to do during the engagement?
Mainly three things: supply credentials and store information, follow the recommended service standards at the clinic (review requests, consultation scripts), and report patient data promptly. The more the clinic cooperates, the better the results.