1. How hard things were for this clinic
A county-town dental clinic in Hubei is a fairly new local store, open for just over two years, with three dentists and one dental assistant, and a fit-out that is of a high standard for the area. But in more than a year on Meituan, its online revenue averaged only two or three thousand yuan a month.
The problems were not just one thing: reviews came in slowly, only about 10 a month; the product structure was incomplete, so traffic that arrived did not stay; few people knew about it online, and it relied mostly on offline advertising.
2. What we did was not about "buzz" but about bringing in patients and making money
After taking over, Sanqi Internet first reorganised the store:
- Store redesign: the header image, detail pages and package display were all optimised, so local patients would trust the store more at first glance
- Package redesign: low-price treatments drive traffic, fillings and extractions carry profit, and implants and orthodontics support the brand image
- Rapid reputation building: encouraging genuine positive reviews to raise the rating and patients' confidence to buy
- Targeted advertising: no blind spending, only targeting nearby patients with high intent
- Prompt handling of enquiries: replying as soon as a patient asks, so leads are not wasted
- Private-channel retention: inviting patients to add the clinic on WeChat for later repeat purchases and referrals
3. The real changes one month later
| Metric | Before | After |
|---|---|---|
| Monthly orders | About 40 | 114 |
| Monthly revenue | RMB 2,000–3,000 | RMB 17,300 |
| Positive reviews | A dozen or so | 66 |
| Business rating | 60-something | Over 90 |
| Ranking by number of buyers | Near the bottom | Improved within the county for the period |
4. In the clinic manager's own words
"We have a lot of older people here, and younger people choose online more. We want to get our local brand known, so more young people know there is a really good dental clinic in their home town too."
5. A frank word for every dental clinic owner
It is never too late to start operations. What really makes the difference is not ideas but sustained action, and having a professional team that puts the store basics, products, reputation, traffic and follow-up in place one by one.