City: Tianjin · Clinic type: Two-store dental clinic · Service: Meituan operations coaching
The person in charge chose to hand both stores to Sanqi Internet, even though her previous agency was cheaper and also handled customer service. What she was paying for was not a low price but results she could keep seeing.
The challenge
Her previous operations agency was not bad, but a competitor in the same city kept doing better after Sanqi Internet took over its operations. The client wanted to keep steady growth at her existing store, and also wanted the second store to move quickly onto the same operating rhythm once its existing contract expired.
What we did
- Took on the first store on a trial basis and built trust through daily work, data feedback and store adjustments.
- Optimised continuously across offer structure, review management, search ranking, advertising budget and customer-service conversion.
- Shared the data every week in the joint group chat, so the client could see what was being done, what was changing and how the team responded.
- When the second store's contract expired, moved it straight onto the same operating rhythm so the two stores worked together.
Results
- The client ended her contract with the previous operations agency and moved both stores to an annual contract.
- She stated clearly that she wanted to reach the business-district targets together, and was willing to increase the budget in line with return on investment.
- The relationship moved from a single-store trial to long-term coaching for two stores, a step up in trust.
Key figures
- Stores under contract: 2 (from a single-store trial to an annual contract for both stores)
- Budget target: 1,000 a day (optimised dynamically by return on investment)
- Contract term: annual (moved into long-term coaching when the previous contract expired)
- Growth target: business-district targets (agreed by the client and the team)
Takeaway
A client does not necessarily change agency because the old one was poor; she changes because she has seen something better is possible. Visible results, a record of the work done and dependable responses are why high-quality clients are willing to pay for expertise.