City: South China · Clinic type: Dental chain · Service: Online operations renewal
The client has its own operations lead and understands online marketing, yet still chose to work with an outside specialist team. The most effective partnerships are those where the clinic's in-house team and the external operations team work in step.
The challenge
The owner is cautious and checks contract terms carefully. The clinic has its own operations lead, with high expectations of professional standards and delivery detail. When the first year ended, other shareholders had chosen a different third-party company.
What we did
- At the start, set out clearly the scope of the contract, the services provided and the delivery schedule, to reduce the risk in the client's decision.
- Kept in frequent contact with the clinic's operations lead, so that platform work and in-clinic follow-up supported each other.
- Delivered continuously on basic store optimisation, product structure, campaign follow-up and data reviews.
- Showed the difference through a record of the work done and professional judgement, rather than competing on price alone.
Results
- Once the first contract was signed, the stores' results picked up quickly.
- After a comparison with a third party when the first year ended, the client chose Sanqi Internet again.
- Professional standards, consistent delivery and efficient communication were the reasons for renewing.
Key figures
- Start of engagement: January 2024 (first formal contract)
- Status: renewed (chose us again after a comparison)
- Working with: the in-house team (in step with the clinic's operations lead)
- Core value: professional delivery (not simply the lowest price)
Takeaway
Having an operations team in the clinic does not mean a professional outside team is unnecessary. Coaching that is professional enough makes the in-house team more effective and gives the owner more peace of mind.