GEO is not a job one person can finish: it involves information, content, technical work and after-sales support. Sanqi Internet assigns a five-person dedicated team to each client clinic. This article sets out how the five types of role divide the work and the rhythm of the service.
AI search optimisation, also called GEO (generative engine optimisation), has attracted growing attention in dentistry in recent years. When many clinic owners first hear the term, they think of "finding someone who can write content to publish some articles". But once the work starts, it becomes clear that one person simply cannot handle it: the information has to be calibrated accurately, content has to be compliant, sources have to be deployed, results have to be tracked in the data, and someone has to answer the clinic's questions at any time. Sanqi Internet's approach is to assign each client a five-person dedicated team, with each member handling one part and all moving forward together.
Why one person cannot do GEO
GEO targets AI's recommendation mechanism. AI has to "know" a clinic before it can cite it in an answer. This process requires several things to be done well at the same time: brand information calibrated precisely, content passed through compliance review, information fed to the sources AI is more willing to trust, and changes in rankings and citations monitored continuously. If any step falls behind, the investment in the others is discounted. Asking one person to be the information officer, the technician and customer service all at once stretches both their capacity and the quality of the work.
Project lead: the clinic's single point of contact
The team is led by the project lead, who coordinates the whole optimisation project, handles the clinic's requests and controls the pace and quality of delivery. If the clinic has any question, it only needs to go to this person, without working out who is responsible for what internally. The lead's job is to keep every step moving to plan, so the clinic does not have to spend repeated effort on communication. The lead knows what stage the clinic's project has reached and what comes next, and so does the clinic.
Brand information reviewer: aligning information with the clinic's reality
This role works directly with the brand, collecting the clinic's structured information and materials and calibrating more than 50 information fields. Each item is checked for accuracy and consistency, with a review of precision and completeness, so that the brand information AI finds matches the clinic's actual situation. Think of it as the clinic's "records keeper", making sure the records themselves are correct first.
Dedicated AI staff member and technical optimiser: one manages assets, one handles implementation
Of these two roles, one focuses on assets and the other on technical work. The dedicated AI staff member maintains the brand's information assets in the AI ecosystem, acting as the clinic's resident representative in the AI world and making sure the information is always online and accurate. The technical optimiser carries out content feeding and source matrix deployment, publishing the calibrated information to channels AI is more likely to trust. Working together, they make sure the information both gets in and is presented correctly.
After-sales specialist: making sure the project responds
The engagement does not end once delivery is done. The after-sales specialist follows up throughout the engagement, reports listing status every week, responds to the clinic's questions at any time and makes sure no request is missed. The whole team runs around "ongoing calibration" rather than a one-off job. When an unexpected problem comes up, someone is there to handle it, and the clinic does not have to wait. Precisely because the project always responds, Sanqi Internet's long-standing clients are more willing to renew long term.
Service rhythm: from information to feedback, each step linked
Information review and correction is usually completed in 1–3 days. Within one week after the review, content feeding and source matrix deployment are completed. After that, listing status is reported every Monday, with ongoing follow-up and calibration throughout the engagement. This rhythm keeps the clinic informed of progress at all times and makes it easy for both sides to adjust direction based on the data. The specific timings and deliverables are as set out in the cooperation agreement.
Frequently asked questions
Five people serving one clinic: will it be very expensive?
GEO is priced by custom quotation. The fee covers diagnosis, content optimisation and publishing to information sources, and every fee item is listed in writing before signing. Details are subject to consultation.
Does the clinic need to assign a dedicated contact?
It only needs one person who knows the clinic well to help collect information. It is not a full-time role, and the brand information reviewer will guide the process.
What does the weekly feedback cover?
Listing status, changes to information and next steps. From the feedback, the clinic can see the project moving forward and raise requests promptly.
With so many roles, will the process be slow?
The division of work lets each person handle one part while work proceeds in parallel, coordinated by the project lead. If anything, the pace is steadier and responses are faster.
Do the reviewer's and the technical optimiser's responsibilities overlap?
No. The reviewer handles whether the information is accurate; the technical optimiser handles how the information is fed and deployed. One comes before the other, each with its own part.
Is there any follow-up after the engagement ends?
This follows the cooperation agreement. Follow-up and calibration during the engagement are as set out in the agreement, and after renewal the dedicated team continues to serve the clinic.